Disclosure: Enhance Finance LLC has partner or referral relationships with some companies on this page and may be paid when you sign up or when we set up an account for you. That never changes your price. The only referral link on this page is for Gusto; the other tools are listed without referral links. We only list tools we use ourselves or set up for clients.

Recommended Tools for New Small Businesses

The banking, bookkeeping, email, payroll and payment tools we set up for new Connecticut businesses, and an honest take on who each one suits. You pay each provider directly and every account stays in your name.

Packages: Launch Essentials ($349) sets up a business bank account (Relay), QuickBooks Online and Google Workspace. Full Launch ($599) adds Gusto payroll, a business spend card and a health benefits review.
Business banking

Business bank account

As part of Business Launch Setup, Andrew helps clients open a business bank account with Relay.

Relay is a financial technology company, not a bank. Banking services are provided by Thread Bank, Member FDIC.

Included in Launch Essentials.Book a call
Accounting

QuickBooks Online

Bookkeeping software that tracks income and expenses, sends invoices and produces the reports you and your tax preparer need.

Good fit for
Most small businesses, especially once you have regular sales, expenses or contractors to track.
Maybe not for
A very small side business with a handful of transactions a year may not need a paid plan yet.
Cost
List prices start at $20/month (Solopreneur) and $38/month (Simple Start). Intuit often discounts the first few months.
QuickBooks setup is included in Launch Essentials.Get started
Email and domain

Google Workspace

Professional email at your own domain (you@yourbusiness.com), plus calendar, shared drive and video meetings.

Good fit for
Anyone who wants customers to see a real business email address instead of a personal Gmail or Yahoo account.
Maybe not for
Businesses already settled on Microsoft 365.
Cost
Business Starter is $7 per user/month on an annual plan or $8.40 month to month.
Google Workspace setup is included in Launch Essentials.Book a call
Payroll

Gusto

Payroll software that pays employees and contractors and handles payroll tax filings.

Good fit for
Owners hiring their first employee, and S-Corp owners who need to pay themselves a salary through payroll.
Maybe not for
Solo owners with no employees and no S-Corp election usually don’t need payroll yet.
Cost
Monthly base price plus a per-person fee; see Gusto’s current pricing when you sign up.
Referral link: Sign up for Gusto with our link. Per Gusto’s current promotion, a new business that signs up through a referral link and runs its first payroll can get a $100 gift card from Gusto. Gusto sets the terms and can change or end the offer at any time. Enhance Finance may also receive a referral reward.
Gusto setup is included in Full Launch.Book a call
Payments

Stripe

Accept card payments online through payment links, invoices or a checkout page, with no website coding.

Good fit for
Service businesses that bill clients online or want a simple “pay now” link.
Maybe not for
Shops that mainly sell in person may prefer a point-of-sale system.
Cost
No setup or monthly fees; standard pricing is 2.9% + 30¢ per successful domestic card payment.
Want payment links set up for your services?Book a call

Sources (checked October 2026)

  • QuickBooks Online pricing page (quickbooks.intuit.com): Solopreneur $20 and Simple Start $38 per month, list price.
  • Google Workspace pricing page (workspace.google.com): Business Starter $7/user/month on an annual plan, $8.40 month to month.
  • Gusto Help Center, “Refer a friend to Gusto” (support.gusto.com): referred businesses get $100 after their first payroll.
  • Stripe pricing page (stripe.com): 2.9% + 30¢ per successful domestic card transaction, no setup or monthly fees.

Prices and promotions are set by each company and can change. Check the provider’s site before you sign up.

General information only, not tax, legal or investment advice. Enhance Finance LLC is not affiliated with or endorsed by these companies except as described in the disclosure above.

Want these tools set up for you, the right way?